Click here to read how branding automation helped AkzoNobel to maintain a consistent brand image in our case study.
Articles by Lidia Lüttin
Former Chief Marketing Officer
03 July 2015
With Branding Automation, branding professionals can bring all of their tools together and control all stages of the content lifecycle in one place.
29 June 2015
Branding automation (BA) is a category of cloud-based software intended for use by brand management specialists. BA automates and streamlines day-to-day operations by making each stage in the content lifecycle - creation, cultivation and consumption - more efficient, standardized, and scalable.
21 April 2015
A brand management portal, also commonly referred to as a 'brand center', will help you distinguish and easily identify your brand. Click here to read more.
20 March 2015
18 February 2015
15 August 2014
My insight on the Top 5 goals for 2014 in a recently released paper to help you, the marketeer, and how Brand Management Systems can help you achieve them
05 September 2017
How effective are promotional products as a marketing tool? Does using a pen that has a your logo printed on it make people actually want to buy your brand?
08 July 2014