New 2020 State of Branding Report Shape the future of brand marketing

Read more close

Articles by Lidia Lüttin

Former Chief Marketing Officer


Click here to read how branding automation helped AkzoNobel to maintain a consistent brand image in our case study.


Read morechevron_right

With Branding Automation, branding professionals can bring all of their tools together and control all stages of the content lifecycle in one place.


Read morechevron_right

Branding automation (BA) is a category of cloud-based software intended for use by brand management specialists. BA automates and streamlines day-to-day operations by making each stage in the content lifecycle - creation, cultivation and consumption - more efficient, standardized, and scalable.


Read morechevron_right

A brand management portal, also commonly referred to as a 'brand center', will help you distinguish and easily identify your brand. Click here to read more.


Read morechevron_right

In only a few short years, “Big Data” has become a buzzword. But what exactly does big data means for lead generation?

Read morechevron_right

Don’t yet know what marketing automation is? It is a software tool that helps you automate certain processes within your marketing activities.

Read morechevron_right

My insight on the Top 5 goals for 2014 in a recently released paper to help you, the marketeer, and how Brand Management Systems can help you achieve them


Read morechevron_right

How effective are promotional products as a marketing tool? Does using a pen that has a your logo printed on it make people actually want to buy your brand?


Read morechevron_right

Read part 2 of what Workflow Management can do for you. Two steps that will help you map an effective creative workflow, documenting and defining the process

Read morechevron_right

Software as a Service means that the software functions as a service that is provided directly by the vendor. Read all about the advantages of this solution

Read morechevron_right