Articles by Lidia Lüttin

Former Chief Marketing Officer


The Top 5 Goals of Marketers for 2014

My insight on the Top 5 goals for 2014 in a recently released paper to help you, the marketeer, and how Brand Management Systems can help you achieve them

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Why advertising materials are the most effective marketing tool

How effective are promotional products as a marketing tool? Does using a pen that has a your logo printed on it make people actually want to buy your brand?

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Workflow Management and What It Can Do for You (Part II)

Read part 2 of what Workflow Management can do for you. Two steps that will help you map an effective creative workflow, documenting and defining the process

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The Advantages of SaaS

Software as a Service means that the software functions as a service that is provided directly by the vendor. Read all about the advantages of this solution

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Media Creation Bottlenecks

A marketing resource management system will help you to avoid media creation bottlenecks for new campaigns. Click here to learn more.

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Workflow Management and What It Can Do for You (Part I)

Read part 1 of what Workflow Management can do for you. Workflow Management can help you automate, collaborate, improve communication and distribution

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Why Marketing Resource Management (MRM)?

What is marketing resource management? Click here to find out.

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