Articles by Lidia Lüttin

Former Chief Marketing Officer


The Logi(c) Behind Logitech’s New Logo

We take a look at Logitech's attempts to stay relevant with a new logo and brand image.

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[FREE DOWNLOAD] Editorial Calendar Template

Download Bynder's easy-to-use editorial calendar template to take control of your content marketing.

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Branding Automation: Case Study

Click here to read how branding automation helped AkzoNobel to maintain a consistent brand image in our case study.

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How does branding automation create value for your brand?

With Branding Automation, branding professionals can bring all of their tools together and control all stages of the content lifecycle in one place.

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What Is All the Fuss About Branding Automation?

Branding automation (BA) is a category of cloud-based software intended for use by brand management specialists. BA automates and streamlines day-to-day operations by making each stage in the content lifecycle - creation, cultivation and consumption - more efficient, standardized, and scalable.

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3 Reasons Why Your Business Needs a Brand Management Solution

A brand management portal, also commonly referred to as a 'brand center', will help you distinguish and easily identify your brand. Click here to read more.

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What Big Data Means for Lead Generation

In only a few short years, “Big Data” has become a buzzword. But what exactly does big data means for lead generation?

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Marketing Automation: What You’re Missing Out On

Don’t yet know what marketing automation is? It is a software tool that helps you automate certain processes within your marketing activities.

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4 Qualities That Make A Team Love Its Leader

If you’ve ever lead a team, you’ll know that some aspects of leadership are going to be unpleasant. To be liked by your team is never an easy feat.

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So, What Makes Bynder Different?

Bynder's product manager Mark Tenniglo explains our special approach to Digital Asset Management in this video. Click here to see for yourself!

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