Marketing Insights Blog

Emily Kolvitz - DAM Consultant

Emily Kolvitz

DAM Consultant

Optimizing your digital files for SEO

Discover the most effective ways to optimize your digital files for SEO purposes. 

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How to stop sucking at managing your digital files

If everyone excelled at easily finding, sharing and using content when they need it most, then the digital asset management industry wouldn’t be expanding its global revenue to an almost five-billion dollar mark in the next three to five years. It’s an expensive problem to solve that many companies and individuals are making their life’s work. Yet are we actually any closer to making sure finding, sharing and using files is easy for everyone?

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Do your DAM homework

Not sure where to get started with your DAM initiative?  Here’s a shortlist of everything you need to do to get a digital asset management project up and running in no time. 

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Create a taxonomy for digital asset management in 5 easy steps

Use this straight-forward how to guide to create your own taxonomy and metadata schema for your digital asset management system.   

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How to find your DAM champion

Do you have a Digital Asset Management project? The first step is identifying who at your organization will own the project. Whether it's a new hire or existing team member, finding your DAM champion is crucial!

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10 fun facts about digital asset management

Companies spend big bucks on creating and managing digital assets! Here are10 facts about digital asset management systems that will lend some perspective to the dollars and cents of the digital assets we use every single day.

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How to track DAM engagement the right way

Proving your DAM return on investment takes more than a simple ROI calculator. It requires an understanding of how to gather data, how to build smart, snappy infographic-like reports, and most importantly an aptitude towards discovering and establishing the right KPIs. 


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DAM as part of your digital ecosystem

Digital content has drastically grown in importance, which creates a problem for marketers and digital creators who must keep up with the demand for quality content. They need to quickly respond to their competitors’ promotions and get attention in a marketplace that is constantly changing. Not only do marketers need to find a solution, but they also need to demonstrate that it’s worth the investment and provides real value to the organization.

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Digital asset management ROI

Digital content has drastically grown in importance, which creates a problem for marketers and digital creators who must keep up with the demand for quality content. They need to quickly respond to their competitors’ promotions and get attention in a marketplace that is constantly changing. Not only do marketers need to find a solution, but they also need to demonstrate that it’s worth the investment and provides real value to the organization.

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Delving into permissions, assets, and access

Digital content has drastically grown in importance, which creates a problem for marketers and digital creators who must keep up with the demand for quality content. They need to quickly respond to their competitors’ promotions and get attention in a marketplace that is constantly changing. Not only do marketers need to find a solution, but they also need to demonstrate that it’s worth the investment and provides real value to the organization.

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