Articles by Brian Kavanaugh

US Marketing & Copywriting Strategist

Brian Kavanaugh

US Marketing & Copywriting Strategist

4 steps to overcome your omnichannel marketing challenges

Digital marketing becomes even hard with the amount of channels to consider, each with their own unique requirements for content and messaging. “Omnichannel marketing” is here to stay and like many things in marketing, what began as a buzzword is now top of mind for brand teams of all sizes. 


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4 ways DAM should improve content marketing operations

Content marketing processes can always improve as digital audiences demand more and more content. With a DAM, the speed, collaboration, execution, and consistency of your content marketing can improve almost immediately.

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Syncing creative and technology for brand consistency

Having a visual identity in 2016 means having an integrated, digital identity. The only way to achieve that is to sync up creative and technology teams with a cohesive ecosystem wherein multiple platforms are connected.

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What is Bynder?

Bynder is a cloud-based marketing platform. But it is so much more than that. Learn all about the Bynder product, and the dynamic and innovative team behind it!

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5 Requirements for Streamlining Content Management

Centralizing content management is a surefire way to make marketing operations more streamlined and efficient. But what is a team required to do in order to achieve that? Read these 5 basic requirements to learn how to get there!

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5 Things We're Looking Forward to at DIA

Bynder is exhibiting at the DIA life sciences conference in Philadelphia next week, looking forward to exciting discussions centered around innovation!

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Gearing Up for Boston TechJam 2016

Bynder caught up with Boston TechJam co-founder Christine Nolan to learn more about this exctiing event where over 700 tech companies in the Boston community will be represented on Thursday, June 16th.

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How Automation Fuels Creative

Learn the three ways in which automation powers creative, and how one stubborn copywriter learned to embrace technology in hopes of becoming better at solving users' problems.

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Changing Along with the Digital Marketing Landscape

The only certainty in digital marketing moving forward is that things will change. After attending SearchLove Boston, Brian Kavanaugh predicts that the most innovative strategies and clever ideas will only make themselves known via structure, process, and technology. 

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How Brands Will Change Fast, or Fail Hard

How authenticity and a deeper understanding of customers may be the only way to stand out in the crowded, confusing landscape of digital marketing in 2016. 

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