Chatbot dichotomy: reconciling AI with brand authenticity
As marketing strategies continue to evolve, one thing remains the same: brand humanization is crucial to connecting with consumers. But how do you establish authenticity as technology trends become increasingly artificial?
Top 5 things to look forward to at DX Summit 2016
Returning for its second year, CMSWire's DX Summit promises to offer some of the best insights into the world of MarTech and digital customer experience. Here's an inside look at some of the event's most exciting features.