Articles by Alisa Gorokhova

Former Head of Internal Communications


Creating marketing materials the Sales team will actually use

Marketing and Sales need to cut out the bickering; your customers deserve better. Read on for tips on how to encourage collaboration and produce more relevant content.


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Skirts, Cable and Code: Women and Tech

Click here to see my thoughts on the world of women in tech.

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How to Impress Your CMO or A Love Letter to My Boss

How to impress your CMO or boss, and what kind of behaviour attracts success. This article discusses different things you can do to be the best employee

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PIM: The Tangible Benefits

A product information management (PIM) tool is an absolute necessity if your company works with product images. Click here to learn more.

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How We Rebranded Bynder in One Week

If that sounds incredible and unrealistic to you, that’s because it sort of is. Take my word for it, however, it’s the truth – exceeding expectations

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Amazon Web Services and Bynder

Why did Bynder choose for the cloud computing solution from Amazon Web Services (AWS)? Read all about our choice and what the benefits are for You (yes You!)

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The Guide To Choosing A Marketing Resource Management Solution

Choosing a marketing resource management solution is a complex task. Click here to read the DOs and DON'Ts of choosing an MRM.

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