Marketing and Sales need to cut out the bickering; your customers deserve better. Read on for tips on how to encourage collaboration and produce more relevant content.
Articles by Alisa Gorokhova
Former Head of Internal Communications
13 April 2018
Creating marketing materials the Sales team will actually use
03 March 2015
Skirts, Cable and Code: Women and Tech
Click here to see my thoughts on the world of women in tech.
03 February 2015
How to Impress Your CMO or A Love Letter to My Boss
How to impress your CMO or boss, and what kind of behaviour attracts success. This article discusses different things you can do to be the best employee
05 November 2014
PIM: The Tangible Benefits
A product information management (PIM) tool is an absolute necessity if your company works with product images. Click here to learn more.
22 August 2014
How We Rebranded Bynder in One Week
If that sounds incredible and unrealistic to you, that’s because it sort of is. Take my word for it, however, it’s the truth – exceeding expectations
12 June 2014
Amazon Web Services and Bynder
Why did Bynder choose for the cloud computing solution from Amazon Web Services (AWS)? Read all about our choice and what the benefits are for You (yes You!)
25 July 2014
The Guide To Choosing A Marketing Resource Management Solution
Choosing a marketing resource management solution is a complex task. Click here to read the DOs and DON'Ts of choosing an MRM.