Marketing Insights Blog

Alisa Gorokhova - Internal Communication

Alisa Gorokhova

Internal Communication

Software as a Product vs. Software as a Service

Software as a Service, or SaaS, is a concept you will be hearing more and more about in the coming months and years. It is an alternative to the more established, yet increasingly less popular software as a product solution. In this blog post we provide you with insights into the pros and cons of both Saas and SaaP solutions.

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New Features June 2015

In true Bynder style, we are keeping you up-to-date with our latest updates, releases and functionalities. This month, you can read about all the additions to our Digital Asset Management, Creative Project Management, and Brand Store modules.

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New Features May 2015

We are happy to present our newest features and functionalities for this month! We love continuous development, so we release new updates monthly. The following are the latest features for the month of May.

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Creating Marketing Materials the Sales Team Really Needs

85% of sales and marketers don’t like each other. Salespeople describe their colleagues as “arts and crafts”, “academics”, and at the very least occasionally “irrelevant”; marketers describe sales folk as “simple-minded”, “incompetent”, and plain old “lazy”.

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New Features March 2015

We love continuous development, which is why we release new features and functionalities regularly - usually, every month. The following are the new features we released for March.

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Skirts, Cable and Code: Women and Tech

Sheryl Sandberg has been a very vocal proponent of addressing and discussing the roles of women in positions of executive power, a feat that has drawn her both criticism and regard from all sides.

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How to Impress Your CMO or A Love Letter to My Boss

Working in a department where creativity reigns supreme means that good ideas come when least expected, and from all directions. As a result, not only is a CMO tasked with cherry picking only the best, most useful project ideas from a long list of contenders, it is equally vital that they bring only the best people aboard their team. 

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New Features December 2014

We love continuous development, which is why we release new features and functionalities regularly - usually, every month. The following are the new features we released this December.

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PIM: The Tangible Benefits

A product information management (PIM) tool is an absolute necessity if your company works with product images in any capacity.

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How We Rebranded Bynder in One Week

We did it! We rebranded Bynder. Moreover, we did it in one week! If that sounds incredible and unrealistic to you, that’s because it sort of is. Take my word for it, however, it’s the truth – exceeding expectations is just how we roll!

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