Articles by Alisa Gorokhova

Internal Communication

Alisa Gorokhova

Internal Communication

Creating marketing materials the Sales team will actually use

Marketing and Sales need to cut out the bickering; your customers deserve better. Read on for tips on how to encourage collaboration and produce more relevant content.

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Software as a Product vs. Software as a Service

Software as a Service, or SaaS, is a concept you will be hearing more and more about in the coming months and years. It is an alternative to the more established, yet increasingly less popular software as a product solution. In this blog post we provide you with insights into the pros and cons of both Saas and SaaP solutions.

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Skirts, Cable and Code: Women and Tech

Sheryl Sandberg has been a very vocal proponent of addressing and discussing the roles of women in positions of executive power, a feat that has drawn her both criticism and regard from all sides.

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How to Impress Your CMO or A Love Letter to My Boss

Working in a department where creativity reigns supreme means that good ideas come when least expected, and from all directions. As a result, not only is a CMO tasked with cherry picking only the best, most useful project ideas from a long list of contenders, it is equally vital that they bring only the best people aboard their team. 

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PIM: The Tangible Benefits

A product information management (PIM) tool is an absolute necessity if your company works with product images in any capacity.

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How We Rebranded Bynder in One Week

We did it! We rebranded Bynder. Moreover, we did it in one week! If that sounds incredible and unrealistic to you, that’s because it sort of is. Take my word for it, however, it’s the truth – exceeding expectations is just how we roll!

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The Guide To Choosing A Marketing Resource Management Solution

Making a major procurement decision is a complex task that can test the patience and experience of all involved. However, it does not have to. Selecting the best solution for you comes down to setting out the right criteria and making a calculated decision.

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Amazon Web Services and Bynder

Amazon Web Services (AWS) is one of those necessary tools that is ubiquitous, yet few truly understand how it works or how it originated in spite of the fact that we all reap its benefits on a daily basis. With this blog post, I want to give ordinary folk (of which I decidedly am one!) a better understanding of why we at Bynder choose to be partners with Amazon Web Services.

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Comparing DAM Software

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding selection of vendors. Moreover, you are probably at the stage where you have realized that all vendors offer different features geared towards meeting different requirements.

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