"Building a brand is often an afterthought for startups, and it’s easy to see why. As an entrepreneur starting a business for the first time, you probably have a million and one things to think about. When you’re not balancing product management with managing a team, you’re probably working out how to promote your product on a limited budget. At the same time, you have to stand out in a fiercely competitive market, fighting bigger, well-established companies.
The good news is that, contrary to popular belief, you don’t need a massive budget to get noticed [...]"