Bynder Blog

Everyone is talking about digital transformation these days but what does it actually entail? For the majority of companies, it’s not about digitizing files anymore, that’s long happened or is at least in progress. Digital transformation is a long-term strategic initiative, not just a trend that will pass. The fact that it looks different for every company and can mean different things, makes it even more complex. There is one constant across every aspect of it though: Digital transformation relies on digital content. In order to execute on any aspect of it, you need digital content and digital assets.

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, how to maximize them to their full potential, and how it plays into your overall content marketing strategy.

As part of Bynder’s Create More: San Francisco roadshow recently, we got the chance to listen to Tamara Austring of Zendesk, who single-handedly onboarded the Bynder DAM for Zendesk’s global brand operations.

Last week, we talked about how New Looks prepared and launched their new branding assets. Today, let's have a closer look at how their teams are now enabled to make use of those assets to create even more collaterals with them.

Digital transformation is an incredibly daunting, yet incredibly important undertaking that all modern organizations should be concerned with. However, the question often seems to be, ‘where do I even start?’

Stop being gut-driven and start being data-driven: Bynder Analytics provides marketing managers with the data they need to prove content ROI, optimize campaigns, and actually measure the value of their content creation efforts.

It’s Monday - the big launch day! Thanks to the usage rights defined and linked to archive and release date, New Looks’ marketing teams get to see the brand new shiny content! The content owners also put together a new toolkit of a set of logos, fonts, and colors in the guidelines. The guidelines are interlinked with the Asset Library. Marketers are able to read through the new instructions now and download the respective files straight away. New Looks' marketing team need everything packages into InDesign so that they can get going on collaterals with their agency partners.

If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.

When does it make sense for your organization to transition from on-site server storage to a cloud-based digital asset management platform?

My brain is suffering from information overflow. Whether it's a shared document I’m reading to get background information, a meeting I’m attending to brainstorm or a webinar I’m dialing in to, there’s content everywhere! People love producing content these days. I find it both a blessing and a curse and I’ll tell you why.