Bynder Blog

As part of Bynder’s Create More: San Francisco roadshow recently, we got the chance to listen to Tamara Austring of Zendesk, who single-handedly onboarded the Bynder DAM for Zendesk’s global brand operations.

Last week, we talked about how New Looks prepared and launched their new branding assets. Today, let's have a closer look how their teams are now enabled to make use of those assets to create even more collaterals with them.

Digital transformation isn’t just about tech stacks and workflows and operational efficiencies—it’s also about experiences.

Digital transformation is an incredibly daunting, yet incredibly important undertaking that all modern organizations should be concerned with. However, the question often seems to be, ‘where do I even start?’

Stop being gut-driven and start being data-driven: Bynder Analytics provides marketing managers with the data they need to prove content ROI, optimize campaigns, and actually measure the value of their content creation efforts.

It’s Monday - the big launch day! Thanks to the usage rights defined and linked to archive and release date, New Looks’ marketing teams get to see the brand new shiny content! The content owners also put together a new toolkit of a set of logos, fonts and colors in the guidelines. The guidelines are interlinked with the Asset Library. Marketers are able to read through the new instructions now and download the respective files straight away. New Looks' marketing team need everything packages into InDesign so that they can get going on collaterals with their agency partners.

If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.

When does it make sense for your organization to transition from on-site server storage to a cloud-based digital asset management platform?

My brain is suffering from information overflow. Whether it's a shared document I’m reading to get background information, a meeting I’m attending to brainstorm or a webinar I’m dialling in to, there’s content everywhere! People love producing content these days. I find it both a blessing and a curse and I’ll tell you why.

Inc.com declared 2019 “The Year of the Rebrand” and we tend to agree. In the past few years, we’ve noticed an increasing trend of companies implementing digital asset management platforms to store, organize, and distribute the flood of digital assets created by a rebrand. Read on to learn why companies rebrand, the challenges they face during rebranding, and how DAM can help make sense of the mountain of digital assets created during the process.