Bynder Blog

It’s Monday - the big launch day! Thanks to the usage rights defined and linked to archive and release date, New Looks’ marketing teams get to see the brand new shiny content! The content owners also put together a new toolkit of a set of logos, fonts and colors in the guidelines. The guidelines are interlinked with the Asset Library. Marketers are able to read through the new instructions now and download the respective files straight away. New Looks' marketing team need everything packages into InDesign so that they can get going on collaterals with their agency partners.

If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.

When does it make sense for your organization to transition from on-site server storage to a cloud-based digital asset management platform?

My brain is suffering from information overflow. Whether it's a shared document I’m reading to get background information, a meeting I’m attending to brainstorm or a webinar I’m dialling in to, there’s content everywhere! People love producing content these days. I find it both a blessing and a curse and I’ll tell you why.

Inc.com declared 2019 “The Year of the Rebrand” and we tend to agree. In the past few years, we’ve noticed an increasing trend of companies implementing digital asset management platforms to store, organize, and distribute the flood of digital assets created by a rebrand. Read on to learn why companies rebrand, the challenges they face during rebranding, and how DAM can help make sense of the mountain of digital assets created during the process.

While using data to optimize marketing efforts isn’t necessarily a new concept, the pace at which technology and consumer behavior are changing is speeding up. Here are three of the most effective tactics for capitalizing on your existing marketing data without compromising creativity for strategy.

Brand activism is here to stay, and companies must support causes and act on issues that are in line with their values. As more companies are embedding sustainability initiatives into all aspects of business, they should look for inspiration from the brands that do this right.

Why finding your company’s digital assets on shared drives, servers, and cloud storage systems always feels like a quest for buried treasure (without a map)?

There's growing customer fatigue when it comes to digital and social media marketing tactics, leading brands to ramp up their focus on in-real-life brand experiences to stand out from their competition and stay ahead of the ever-changing marketing curve.

In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.