Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Take control of your digital assets with file-naming conventions

Your files deserve a worthy name—no one likes to be forgotten! Learn tips and tricks to make the most of your files by developing effective file-naming conventions for your digital assets.

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OnBrand '17 wrap up: the rise of brand activism

Highlights from the OnBrand '17: Beyond branding conference hosted in October, with key insights into the talks of Ben & Jerry's, Google, and 72andSunny.

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Optimizing your digital files for SEO

Discover the most effective ways to optimize your digital files for SEO purposes. 

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Stepping up security: Bynder forges ahead with GDPR compliancy

Bynder will start the process of becoming compliant with the General Data Protection Regulation (GDPR) by 25 May 2018. You can follow our timeline for when we will be releasing relevant documentation to help you along the process if you also decide to become GDPR compliant. 


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Content marketers: think like a Journalist

To gain consumer trust, today's brands need to have, integrity, personality, and a good story to tell. Is there anything that content marketers can learn by studying the strategies of journalists when trying to stay ahead of the curve? We think so!

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The librarian’s guide to building a taxonomy for digital asset management

Not sure where to get started when it comes to taxonomy and metadata? Check out our approach and associated exercises to start building a taxonomy for your organization, today! 

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How to stop sucking at managing your digital files


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Best of OnBrand Magazine: A year in branding

From brand insights to in-depth interviews, OnBrand Magazine has had a busy year. Take a look at OnBrand's 2017 highlights ahead of the OnBrand: Beyond event taking place in Amsterdam on October 12.

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3 steps to DAM migration

Migrating your digital assets from one DAM or storage system to another can be a daunting task. Here are three steps to make this process as streamlined as possible.

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What's on at OnBrand '17

With 4 stages of content and over 40 speakers, we understand if you're finding it hard to make up your mind about how to get the most out of OnBrand '17. That’s why we’ve created a handy little guide to help pique your interest.

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