Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Fashion x tech: branding’s hottest collaboration

Are fashion brands at risk of getting lost in the digital revolution? There is a lot that retailers, designers, and labels can learn from the tech world to ensure that they stay relevant in times to come.

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7 steps to build a DAM taxonomy with a card sorting exercise

Build a DAM taxonomy for your organization's digital files can seem like a daunting task. But you can make it easy for yourself and your colleagues with a simple card sorting exercise.

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Improve knowledge sharing with digital asset management

DAM can be a tool to facilitate knowledge sharing across your organization. Read on to find out how. 

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How to market the #*&! out of your digital asset management initiative

Organizations must see change as an opportunity. And this is key to ensure DAM adoption is maximized throughout a company. Discover how to get the most bang for your buck from your digital asset management marketing initiatives. 


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Take a DAM survey

Discover best practices for carrying out a survey in your organization to recognize business requirements, and implement a DAM project effectively.

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Bynder Orbit: A Dropbox alternative

Want to see how Bynder Orbit Plus stacks up against Dropbox, Google Drive or Box? Click to find out.

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Archival collections in digital asset management systems: Lifecycle

How do you plan your digital asset lifecycle effectively? Following the DCC Curation Lifecycle Model is a good place to start. 

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4 tips for freemium success

Freemium has been around for a while now, but it can be difficult to get it right. Discover some top tips to make your freemium product a success.

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Archival collections in digital asset management systems: Preservation

Digital preservation is making sure that your digital information remains accessible and usable over time. Find our how to preserve your digital files in a few easy steps.

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Take control of your digital assets with file-naming conventions

Your files deserve a worthy name—no one likes to be forgotten! Learn tips and tricks to make the most of your files by developing effective file-naming conventions for your digital assets.

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