Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Could you explain your tech company to a middle schooler?

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Walking the intern mile with Dylan, Bynder’s implementation intern

Being a Bynder intern is more than a hands-on, start-up experience—it's an opportunity to develop professional ambitions, craft your skills and make friends along the way! For our second installment of "walking the intern mile", meet Dylan, our implementation intern! 


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Digital asset management security: keeping assets safe

Security is a crucial factor when choosing a digital asset management solution. For this reason Bynder continuously strives to become—and remain— the most secure SaaS digital asset management system with a strong privacy-first mindset. Read more about Bynder's security standards and certificates here!

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How digital asset management helps design teams

The biggest pain point for many creative teams is achieving balanced efficiency: meeting deadlines but producing the best design outcome. Scaling back the time spent laboring over administrative tasks will create more room for creativity—and this is where digital asset management (DAM) can help.

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Simplify e-Commerce with Salesforce Commerce Cloud and Bynder

Technology integrations are crucial for enabling business to provide the best experience for their customers across every touchpoint. Having technologies that work together not only benefits the customer, but also the users who are trying to get their products ‘out there’ on a daily basis.

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Artificial intelligence and the future of DAM

Despite its futuristic connotations, artificial intelligence (AI) itself is nothing new. Given its success in daily activities, it’s easy to see how this technology can translate perfectly into the digital asset management (DAM) environment. Read how Bynder uses AI capabilities to revolutionize the way marketers work!

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Walking the intern mile with Richi, Bynder's events and PR intern

Fancy kick-starting your career as an Events and PR intern at Bynder? Join our team and get some hands-on startup experience. From day one, you’re shown how to realize your own strengths, inspired to share your ideas, and encouraged to make friends with your team and the organization as a whole. Klick here and read more about Richi's experience!

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Digital asset management and SEM

Digital asset management is an essential tool for any marketing department and can aid any aspect of your marketing strategy. This post will concentrate on how digital asset management can assist in search engine marketing—including both search engine optimization and search engine advertising.

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Digital asset management and email marketing

Email marketing is crucial to retention marketing; the ability to create emails quickly and efficiently is a key driving factor when cultivating customer loyalty. Digital asset management facilitates the efficient production of marketing emails that boost customer engagement.

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An introduction to event marketing: When people meet your brand

Event marketing can be very powerful to tell your brand’s story, create brand awareness, grow your network and of course generate new business. To kickstart the year I’m sharing some of my best practices for event marketing and share insights on how you can secure that coveted ROI for your event sponsorships.

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