Bynder Marketing Insights

Read on for expert insights into marketing, branding, and technology


How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. But how to get your marketing tactics right?

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ECM vs. Content Services vs. Business Object Management

As the information management landscape evolves, new content strategies—and novel ways of thinking about how to manage content—are starting to develop.

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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5 emerging trends in branded video

Video is the future of content marketing. Stay on top of the key trends shaping branded video in 2018 and beyond.  

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5 ways to help your team be more creative

With an ever-increasing focus on the science of marketing, have we forgotten about the art? 

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How do you measure artificial intelligence?

Human intelligence is typically measured via IQ or other forms of standardized testing. So, how can we assess a robot’s smarts? 

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World-leading research firm Forrester names Bynder ‘Strong Performer’

The 2018 Forrester Wave report has been released, comparing the top vendors from the digital asset management industry.

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Digital asset management for video

To engage with the modern consumer, your content marketing strategy must be heavy on video. A DAM will help you create killer video content, faster. 

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5 free content marketing tools you should be using

Don't make the mistake of trying to execute and measure a content strategy without the right tools to hand. Discover some of the best free solutions that can take your brand from content zero to content hero. 


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Protecting your intellectual property with a DAM

Digital asset management is a great tool for protecting an organization's intellectual property, namely its digital assets. But it's important to define what intellectual property is, and what is actually valuable for your company, before ingesting assets to a DAM.

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