Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Bynder at The Next Web Conference!

We're thrilled to be making a splash at The Next Web, which takes place on 18 & 19 May! We'll be hosting a workshop and a networking cocktail event. See you there!

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10 fun facts about digital asset management

Companies spend big bucks on creating and managing digital assets! Here are10 facts about digital asset management systems that will lend some perspective to the dollars and cents of the digital assets we use every single day.

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The marketing revolution your education didn't—and couldn’t prepare you for.

Analyzing S.W.O.T, memorizing the 4Ps of the marketing mix—and let’s not forget scrutinizing the infamous, long-winded marketing ‘bible’, Kotler’s ‘The Principles of Marketing.’ Did any of my marketing degree actually prepare me for the frantic, fast-paced world of martech? Can school really prepare you for the marketing world? 

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The Magic of Tidying Your Digital Files

Tidying-guru Marie Kondo accredits organization to an improved well-being. This is also relevant at work; the comfort of our digital space is just as important as our domestic surroundings. Taxonomy-based storage systems like digital asset management can help 'tidy' your digital belongings and allievate the stress of complex folder systems. Declutter with DAM for some peace of mind.

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Bynder's Creative Cloud Connector: Assets, instantly.

Designers can now access their assets easily, from the convience of their Adobe CC programs. With drag and drop features, quick upload and download options and access to their DAM in just a few clicks, designers can cut the hassle, and spend more time on creativity.

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Taxonomy, it's an art

Scientists have been using taxonomy systems for centuries, so there's no excuse to lag behind when it comes to organizing files. While folder systems can spiral out of control, taxonomy solutions provide a solid structure for companies to grow and dicover new possibilities and potentials. It's time to stop living in the dark ages of digital assets. 

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5 alternative martech tools that will help you create amazing content

Every company has a unique marketing strategy. That's why you should explore your options and go beyond the biggest names to build a martech stack that’s right for your needs. Then, all you'll have to do is create amazing content and scale, scale away.

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How digital asset management helps customer marketing

Most buyers will trust peer-to-peer recommendations over other forms of advertising, which is why you should let your customers speak for you. Customer marketing can drive your brand campaigns and let your brilliance be known. Here's how digital asset management can help you create your most effective piece of marketing colleteral: the customer case study.

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Bynder launches Drupal 8 integration

Drupal is a free open-source content management system (CMS) used to make websites and applications. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. It’s built for easily creating versatile, structured content and connecting powerful integration tools.

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How e-Commerce is rebelling against tradition

To be successful in the e-Commerce industry, retailers have to stay on top of marketing trends and keep pace in the fast-changing digital content race. To reach the modern consumer, content marketing methods must depart from the conventional and embrace modern demands.

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