Bynder Marketing Insights

Read on for expert insights into marketing, branding, and technology


How to deliver a winning customer experience in 2019

World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway that brands will need to stay on top of in the new year. 

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DAM strategic planning for 2019 and beyond

Most organizations looking for a DAM have the same general need to store, organize, and share content in a way that saves time and resources. But the functionality that falls under digital asset management is diverse, and inevitably so are the specific requirements for any given company.

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SaaS vs. SaaP

Software as a Service, or SaaS, is a concept you will be hearing more and more about in the coming months and years. It is an alternative to the more established, yet increasingly less popular software as a product solution. In this blog post we provide you with insights into the pros and cons of both Saas and SaaP solutions.

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How to identify your digital asset management requirements

Most organizations looking for a DAM have the same general need to store, organize, and share content in a way that saves time and resources. But the functionality that falls under digital asset management is diverse, and inevitably so are the specific requirements for any given company.

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A Q&A with our Services & Support superstars

Curious about the work our Onboarding, Customer Success and Customer Support teams do? We've put our Services & Support team in the spotlight to answer all your questions about the Bynder post-sales journey. 

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The world’s most valuable brand: Apple’s secret to success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human. 

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Bynder as a Dropbox alternative

When you think “file storage,” chances are Dropbox and Google Drive are tools that spring to mind. They’re used by individuals and businesses alike, and it’s easy to get comfortable with these solutions just because it’s what you’re used to.

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Bynder moving from strength to strength with a range of new updates

Bynder announced a range of new updates in Q3 2018 to cement its position as a leader in the digital asset management industry, releasing Advanced Analytics and a whole host of powerful integrations. 

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Why should you integrate your CMS with a DAM?

We probably don’t need to tell you that attention spans are low these days. For marketers, the attention of our audience is gold dust, and that gold dust is hard to keep hold of when we’re bombarded with content from all directions, and in increasingly inventive ways.

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