Brand management

search

#1.3 Context is queen - a mini-series

Last week, we talked about how New Looks prepared and launched their new branding assets. Today, let's have a closer look at how their teams are now enabled to make use of those assets to create even more collaterals with them.


Read more

#1.2 Context is queen - a mini-series

It’s Monday - the big launch day! Thanks to the usage rights defined and linked to archive and release date, New Looks’ marketing teams get to see the brand new shiny content! The content owners also put together a new toolkit of a set of logos, fonts, and colors in the guidelines. The guidelines are interlinked with the Asset Library. Marketers are able to read through the new instructions now and download the respective files straight away. New Looks' marketing team need everything packages into InDesign so that they can get going on collaterals with their agency partners.


Read more

What’s the DAM fuss? The benefits of digital asset management

Wondering if DAM is right for you? Read on and discover the benefits digital asset management can offer your team.


Read more

#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines

Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.


Read more

Does your brand manager have these 5 essential skills?

Brand management is vital to the success of any organization. In this WebDAM blog, learn the 5 essential skills required to be an elite level brand manager.


Read more

Brand management: The psychology behind brands we love

Explore three concepts from psychology that explain why we love certain brands, and learn how to use these principles for your brand management efforts.


Read more

The world’s most valuable brand: Apple’s secret to success

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.


Read more

2019 State of Branding Report: key findings into the thoughts and challenges of the modern marketer

From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.


Read more

Brand management software for dummies: Turn creative chaos into branding brilliance

Find out why brand management software matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.


Read more

5 ways to help your team be more creative

With an ever-increasing focus on the science of marketing, have we forgotten about the art?

Read more
Previous Next